May 13, 2022
Princeton Equity Group made a strategic investment in Ellie Mental Health, an operator and franchisor of outpatient mental health clinics. Founded in 2015 by Erin Pash and Kyle Keller, Ellie has 20 clinics open and serves approximately 20,000 patients, and has more than 250 franchise locations in development across 26 states. Princeton’s investment will support the brand’s rapid growth across the U.S. in both corporate and franchised clinics, and Pash and Keller will continue to lead the business. Princeton Equity Group won a 2022 Dealmakers Award for acquiring seven franchisors for $175 million total enterprise value since July 1, 2020, including D1 Training and Card My Yard. Look for more coverage about Ellie Mental Health in the June/July issue of Franchise Times Magazine.
