Ray Titus

Ray Titus

CEO of United Franchise Group

Ray Titus, CEO of United Franchise Group, is a widely recognized leader in the franchise industry. He started the company in 1986 with the Signarama brand in Farmingdale, New York.

Ray has received numerous honors and awards for his leadership at United Franchise Group and in the franchising industry. In addition to recognition for his business acumen, Ray is also an accomplished speaker and author.

Jason Anderson

Michael White

President, Venture X & Chief Development Officer, United Franchise Group

Michael’s passion for franchising and United Franchise Group began in 2000 while working as a marketing representative for a local Signarama franchise location. Since then, he has held a number of positions within the organization, from Regional Vice President to Director of Sales.

As the President of Venture X, Michael focuses on marketing and development efforts of the brand, domestically and internationally.

A graduate of Furman University, Michael lives in North Carolina with his family of 5 and offices out of the Venture X in Durham.

Paula Mercer

Paula Mercer

Vice President of Operations

After serving in several other operational roles within United Franchise Group for more than twelve years and being involved in the development of Venture X from the beginning, Paula became Vice President of Operations for Venture X in 2019. Paula oversees all aspects related to operations and new building openings for current and future franchise owners. Additionally, she has a strong focus on evaluating and implementing brand initiatives related to operational processes.

Paula has extensive global travel experience and brings her wealth of knowledge to the Venture X brand as it continues to grow domestically and internationally. She holds a Bachelor’s degree in business management from Liberty University.

Shane Lee

Shane Lee

Regional Vice President for Venture X

Shane has spent his entire career at United Franchise Group having many different roles. Shane has helped develop several of the franchises at United Franchise Group and now serves as Regional Vice President for Venture X. He helps to oversee the growth and development of the brand across the country and bring new franchisees on board. Shane has a bachelor’s degree in Business Management from Florida State University.

Rubin Beckner

Rubin Beckner

Director of Marketing

During his career, Rubin has helped thousands of companies from all over the world navigate the flexible office space landscape. As Director of Marketing, Rubin is responsible for working with franchisees on all aspects of marketing strategy including digital, public relations, website, etc.

Rubin has over 13 years of Marketing and Sales Management experience, including recent work as a strategy consultant for coworking office operators. As Operator Relations Manager of the Americas for the largest flexible office advisory firm globally, the Instant Group, Rubin managed a portfolio of over 4,500 office center partnerships representing hundreds of millions of dollars in real estate value throughout North and South America.

Tammy Senter

Tammy Senter

Director of Membership Sales

Tammy is an industry veteran with 15 years of coworking experience in a wide variety of roles all focused on the sales and operations of coworking spaces. While at Regus, she was recognized as a Top Sales Performer for five consecutive years with additional recognitions for highest number of broker deals, highest renewal increases and the CEO award multiple times, to name a few.

As Director of Membership Sales for Venture X, Tammy’s focus is working directly with current and future Venture X franchisees to increase occupancy, revenue and profit. More specifically, she works with franchisees on broker relationships, enterprise leads, sales calls, closing memberships and personnel needs.

Tracey Heyboer

Tracey Heyboer

Business Development Manager

Tracey began her career in the coworking industry in 2012 as an Area Sales Manager with Regus, NYC. Her role included selling spaces in their 43 locations and opening the flagship property. After her family was transferred to Texas, she was the Director of Sales for Serendipity Labs Dallas & Frisco, and then Building Manager for Caddo Office Reimagined Allen.

As Director of Business Development for Venture X, Tracey’s focus is working directly with current and future Venture X franchisees to increase occupancy, revenue, and profit. More specifically, she works with franchisees on HubSpot training, enterprise leads, sales training, and support, closing memberships and personnel needs.

Amanda Bloom

Amanda Bloom

Purchasing Manager

As the Venture X Purchasing Manager, Amanda is responsible for the purchasing, coordination, and delivery of the Schedule A equipment package. Amanda started as an administrative assistant with United Franchise Group in 2005. She was then promoted into the purchasing department, where she has excelled with the startup of over 10 brands in the United Franchise Group family of businesses.

Amanda’s focus and expertise is acquiring goods and services, coordinating deliveries of many items from multiple vendors, and working with these vendors to establish healthy relationships to get the best pricing for our Schedule A package. She attended Penn State University.

Amanda Hermoso

Amanda Hermoso

Program Director

After serving in several other administrative roles within United Franchise Group for nearly a decade, Amanda became the Program Director for Venture X in 2020. She acts as the central point of contact between franchisees and the corporate office team during the launch process; working with both groups to ensure a successful launch for each franchisee.

Amanda holds a Bachelor’s degree from Florida Atlantic University.