Coworking Spaces: Top 5 Reasons They are Good for Growing Your Brand
Coworking spaces, by design, are good for growing your brand, offering versatility and functionality that just can't really happen in traditional office environments. As your business grows, you can scale up to meet the needs of your developing team or split your team into smaller groups to work on various projects. Coworking spaces allow your business to expand in place, without the disruption of moving your staff and environment to a different, larger location. Getting back up to speed in a new office can take a while and take your focus off growing your brand, in addition to the expenses incurred.
Coworking spaces work well in many ways for emerging businesses and those ready to make the move to their next phase of success. The top 5 reasons coworking spaces are good for growing your brand include:
Huge savings on startup costs
Moving into your own office space just when things are starting to click can slow your forward momentum down to a slow, angst-ridden crawl. From locating an ideal space to negotiating long-term leases, outfitting an office can derail the attention your expanding business needs to stay on track. When most of your resources and time are spent meeting with designers, engineers, IT installers and service vendors, who has time to think about new products and such? Coworking spaces, with affordable monthly leases, allow you to keep all your moving parts in motion. Working in a comfortable, well-appointed space eliminates the awkwardness of getting accustomed to a new environment. Also, you don't waste a lot of time discussing who's going to buy the bottled water, who's going to buy the coffee, and who's going to keep your new office clean and pristine.
Flexibility and scaling
Because you're growing, your needs may change as you move into uncharted waters. At coworking spaces, flexibility is key to getting things done right in a timely fashion. You can move to a larger semi-private space to work on team projects or rent just a shared desk space for remote employees and staff that can work independently, such as an IT person or a contract copywriter. Whenever your business' needs change and you need more space or you need a conference room to present a new project or campaign, coworking spaces provide facilities with laser-fast Internet, as well as hi-tech video and audio capabilities for live or Skype conferences.
Additionally, you can work with a combination of different spaces. You may need a private office for the long-term and add semi-private spaces when projects call for them. Corporations are getting into this act, as well, renting shared desk space for remote employees and larger, more private spaces for think tanks and for holding monthly meetings with tech staff, who don't need to go into an office every day.
The coworking spaces began to take hold in cities with large urban centers, such as San Francisco, New York, and Seattle. Centrally located in the hub of activity, coworking spaces are relatively easy to find for the occasions when your clients need to visit you. Because new businesses often can't afford an office in a nice neighborhood, coworking spaces offer the luxury of a good address in a good neighborhood. Your clients will be impressed when you meet with them in design forward, contemporary office spaces. As part of the larger community, coworking spaces fit into the bustling commercial vibe, where most businesses are tuned into promoting growth in the area and supporting social action initiatives, such as poverty and homelessness. Supporting business and social initiatives in your community helps establish your brand loyalty and generate greater exposure to potential customers.
Moving your business into a coworking space also gives you plenty of time to look for the right neighborhood and location when the time comes to move into your own space. By joining a coworking space, you can leisurely get to know the neighborhoods that you might like to settle in when your business grows up.
The most obvious way coworking spaces work well for growing your brand revolves around the inherent nature of coworking spaces. Surrounded by like-minded professionals, growing businesses learn from other business professionals about different aspects of their enterprises.
Suffice it to say, many an in-the-same-boat scenario from a more experienced business owner has helped fledgling businesses navigate their way through uncharted waters. By getting to know your fellow coworkers in a working environment, who knows what can happen? An idea from a passing conversation can turn into a new enterprise. Coworking spaces and collaboration just work like that. You can also increase your brand presence, building relationships with other members who will spread the word about your business to people they know, and so on.
Also, as your business expands, you're going to need more staff. Additionally, you may need an e-commerce site, product photography, or an SEO copywriter to add content to your website. Your search for employees and contractors you may need for projects you may not want to tackle yourself are right at your fingertips. Any number of coworking professionals, including independent attorneys, publishers, healthcare professionals, as well as financial consultants and marketing professionals, may become your go-to for legal matters, as well as for creative and IT services.
Balancing work with play
Let's not forget about other networking opportunities that help balance your work with your play. It's not all work, work, work in coworking spaces. Most coworking spaces are designed to encourage break taking, featuring food venues and catering events and also hosting educational, social networking events, where members mingle and have the opportunity to get to know one other better. Some coworking spaces feature yoga classes, guided meditations, and other rejuvenating amenities to help keep members motivated and balanced.
These 5 reasons coworking spaces can help grow your brand merely scratch the surface of the benefits of moving your growing business to a coworking space. At Venture X, we connect members to the spaces they need to efficiently grow their brands in a motivated atmosphere that promotes collaboration. Connect your expanding business to your local business community. Contact
Venture X to discuss the features of our coworking spaces or to schedule a tour
and discover why you just can't afford not to grow your brand at one of our exciting locations!