London has thrived over the millennia as a major industrial, trade, and financial center, as well as a vortex for culture, art, and entertainment. In higher education, London’s concentration of universities forms the largest concentration of higher education institutes in Europe. With quite a diverse population and a wide range of cultures, over 300 languages are spoken on the streets of this city on the banks of the Thames River. London is a pre-eminent financial center; in 2016, London topped the Global Financial Centres Index and as of 2018, the city was ranked second in A.T. Kearney’s 2018 Global Cities Index.
London can boast a number of high ratings, including the most visited city, the busiest airport, the leading investment destination with more international retailers and super-wealthy individuals than any other city. The media distribution industry accounts for London’s second most competitive economic sector, with a growing number of tech companies based in East London Tech City, aka the Silicon Roundabout. Tourism is huge in London, with its four World Heritage Sites, including the Tower of London; Westminster Palace, Abbey and St. Margaret’s Church; Kew Gardens and Greenwich, where the historic settlement’s Royal Observatory places the location of the Prime Meridian, 0° longitude and Greenwich Mean Time. Favorite landmarks included in London’s cityscape include Piccadilly Circus, the London Eye, St. Pauls’ Cathedral, Tower Bridge, Trafalgar Square, and the iconic Buckingham Palace. With superlatives, such as the most desirable, most influential, most investment-friendly, innovative, most popular place to work and the most vegetarian-friendly city on Earth, who wouldn’t want to start and grow a business in London?